Nordstrom | NordstromRack | HauteLook
Nordstrom is known for its upscale brands and carefully curated collections, offering a luxurious shopping experience. Nordstrom Rack, Nordstrom's subsidiary, provides discounted designer apparel, accessories, and home décor, gifting amazing deals. Both ensure a personalized and indulgent experience for customers.
I produced over 80 content styles daily, covering various products, such as footwear, accessories, apparel for women, men, and children, and beauty and home décor items.
Voice of the brand
I created compelling, strategic copy for Nordstrom's brand events and email marketing, capturing the brand's unique voice in concise, engaging content. This approach effectively drew customers to Nordstrom's exclusive events.
It’s in the details
I improved product descriptions for SEO by emphasizing key features and benefits, incorporating keyword research, and optimizing product titles, descriptions, and metadata for a user-friendly shopping experience.
Customer first
The customer is always right. I improved my handling of customer orders with efficiency, courtesy, and expertise. My primary goal was to exceed customer expectations, ensuring each interaction was friendly and helpful.
