Stance

Stance is well-known for its distinctive, high-quality socks with bold designs. The brand caters to a global audience that values comfort and style, offering a range of expressive designs that prioritize fashion and functionality.

I contributed to the Women's Fall 2014 catalog, wrote blog posts, collaborated across different departments within the Women's marketing team, and engaged with Stance "Punks & Poets" to generate editorial content.

Dress your feet up

Stance's Women's Fall '14 catalog highlighted the places and stories of their female ambassadors. I worked with the creative team, creating content that helped portray each "Muses" life and passions.

My aim was to connect customers with real-life muses, making them more than models and artists but relatable faces of the brand. The catalog combined fashion with personal narratives, celebrating diversity and empowerment.

Stance Women’s catalog features seasonal styles, from ankle socks with playful polka dots to eye-catching knee-highs with bold stripes. My editing and copywriting enhanced the shopping experience, helping customers find the perfect pair to match their style and seasonal trends.