Urbanist Guide

Urbanist Guide, San Diego, is your essential handbook to San Diego's vibrant life. It offers a deep dive into its diverse neighborhoods and cultural highlights. This pocket map is perfect for visitors and locals, guiding you through historic paths and trendy districts like North Park and Little Italy.

For the 2011 edition, I spoke with inspiring local business owners and artists and contributed to the guide's creation, rollout, PR, and event planning.


Keepin’ it local


2011 Urbanist Annual Guide Release Party

I collaborated with 3S Origami Design to create an origamii-inspired layout for the 2011 Urbanist Guide New Edition flyer. I was responsible for event production, budgeting, planning, and sourcing entertainment for the 2011 Annual Guide Release Party.

The Pearl Hotel + Urbanist Guide 25th Vintage Prom

Here, I compiled a collection of retro-styled photographs for a photo booth-styled flyer to commemorate the Pearl x Urbanist 25th Vintage prom in the summer of 2011.


Where’s the vinyl at?

San Diego's Gaslamp District boasts bars celebrating creativity, like the Analog Bar, known for its nostalgic, retro vibe with vintage games, vinyl music, and classic decor.

Check out my interview with the owner, Matt Spencer, which marked my first venture into videography.


Urbanist Guide 2023